Public Relations Australia: Public relations company pr articles, pr tips

<body bgcolor="#FFFFFF" text="#000000"> </body> <H1 ALIGN=CENTER><A HREF="http://www.compad.com.au/cms/prinfluences/pages.php">Site Map: PR Influences Public Relations, Australia - Public relations company PR articles, PR tips</A></H1> <P>PR Influences’ is free and content can always be accessed through this site. However, if you would like each issue (approx. bi-monthly) emailed to you click here. Note – when you register we ask for the minimum of information. </P> <H2 ALIGN=CENTER><FONT COLOR="#FF0000">Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Hobart, Auckland, Wellington, NZ</FONT></H2> <CENTER><P ALIGN=CENTER><FONT COLOR="#000000">Updated: April 05</FONT></P></CENTER> <CENTER><TABLE BORDER=1 WIDTH="80%" > <TR> <TD ALIGN=LEFT VALIGN=TOP WIDTH="30%"> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Business_/_B2B_PR_/12/1" target="mainFrame">Business / B2B PR </a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Client_/_Agency_Management/71/1" target="mainFrame">Client / Agency Management</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Consumer_/_B2C_PR/73/1" target="mainFrame">Consumer / B2C PR</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Corporate_PR/75/1" target="mainFrame">Corporate PR</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Corporate_Social_Responsibility/76/1" target="mainFrame">Corporate Social Responsibility</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Corporate_/_exec_reputation/77/1" target="mainFrame">Corporate / exec reputation</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Crisis_&_Issues/78/1" target="mainFrame">Crisis & Issues</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Internal_management_of_PR/79/1" target="mainFrame">Internal management of PR</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Measurement,_Research_&_Monitoring/80/1" target="mainFrame">Measurement, Research & Monitoring</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Media_relations/81/1" target="mainFrame">Media relations</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Reports_/_research_/_studies/82/1" target="mainFrame">Reports / research / studies</a><br> <A HREF="http://www.compad.com.au/cms/prinfluences/pr/Top/Social_media_/_Online_&_search/83/1" target="mainFrame">Social media / Online & search</a><br> </TD> <TD> <CENTER> <TABLE BORDER="0" WIDTH="94%"> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Comment__yearold_Cluetrain_Manifesto_provides_insights_for_communicators_and_marketers__/873"><B>Comment: 10 year-old â€šÃ„Ã²Cluetrain Manifestoâ€šÃ„Ã´ provides insights for communicators and marketers </B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/Grant_3.jpg" width=52.8 height=54.12 hspace=12 align=left> Ten years after its initial release, the Cluetrain Manifesto's insights into the world of online marketing and communications are still relevant. Which of the manifesto's theses resonate most with you? ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Comment__yearold_Cluetrain_Manifesto_provides_insights_for_communicators_and_marketers__/873">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Digital_PR_strategies_Using_social_media_to_influence_online_brand_visibility_and_reputation/879"><B>Digital PR strategies: Using social media to influence online brand visibility and reputation</B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/web2.jpg" width=36.3 height=36.3 hspace=12 align=left> <P>Integrated social media campaigns using public relations techniques to engage in web-based conversations can have a big influence on online brand visibility and reputation. Read on.. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Digital_PR_strategies_Using_social_media_to_influence_online_brand_visibility_and_reputation/879">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/PR_Strategy__Reaching_consumers_through_targeting_influentials_/881"><B>PR Strategy: Reaching consumers through targeting influentials </B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/newmediadone.JPG" width=49.5 height=74.25 hspace=12 align=left> In this article we examine Influence - the traditional cornerstone of public relations. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/PR_Strategy__Reaching_consumers_through_targeting_influentials_/881">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Media_Relations_Why_its_become_the_most_criticised_aspect_of_public_relations/880"><B>Media Relations: Why itâ€šÃ„Ã´s become the most criticised aspect of public relations</B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/Microphone_02.jpg" width=33 height=49.5 hspace=12 align=left> <P>Media relations is such a core component of public relations, that itâ€šÃ„Ã´s surprising how much debate there is over how well or badly internal PR staff within organisations, or their PR agencies, handle it. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Media_Relations_Why_its_become_the_most_criticised_aspect_of_public_relations/880">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/What_Others_Say__Four_Suspicions_about_Corporate_Communications/878"><B>What Others Say - Four Suspicions about Corporate Communications</B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/binocularsdone.JPG" width=49.5 height=66 hspace=12 align=left> <P>In this post we discuss a recent article entitled Four Suspicions about Corporate Communications. Do any of these resonate with you? Read on to find out. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/What_Others_Say__Four_Suspicions_about_Corporate_Communications/878">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Fresh_Thinking_/876"><B>Fresh Thinking </B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/freshlimes.jpg" width=24.09 height=36.3 hspace=12 align=left> <P>Catch up on the best of PR and Marketing from eWaste to H&R Block. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Fresh_Thinking_/876">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Blog_Watch/870"><B>Blog Watch</B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/blogsmall.jpg" width=49.5 height=33 hspace=12 align=left> Interested in blogs but unsure where to start? Read on to find the best in marketing blogs. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Blog_Watch/870">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/New_Media_Morsels/871"><B>New Media Morsels</B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/new media.jpg" width=49.5 height=53.79 hspace=12 align=left> Do you need to stay ahead of the New Media and Digital trends? Then this regular column is made for you. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/New_Media_Morsels/871">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Oops__PR_and_Marketing_Mishaps/874"><B>Oops - PR and Marketing Mishaps</B></A></TD> <TR> <TR> <TD COLSPAN=2><img src="http://www.compad.com.au/cms/prinfluences/workstation/upImages/cross_tick.jpg" width=39.27 height=19.8 hspace=12 align=left> Take a look at the latest gaffs in PR and marketing and take note of what NOT to do. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Oops__PR_and_Marketing_Mishaps/874">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/PR_Influences_PDF_June__July_/789"><B>PR Influences PDF: June - July 2008</B></A></TD> <TR> <TR> <TD COLSPAN=2> Download the latest PR Influences June - July pdf here. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/PR_Influences_PDF_June__July_/789">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Business__BB_PR/898"><B>Business / B2B PR</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Business__BB_PR/898">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Client__Agency_management/899"><B>Client / Agency management</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Client__Agency_management/899">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/ConsumerBC_PR/901"><B>Consumer/B2C PR</B></A></TD> <TR> <TR> <TD COLSPAN=2> <p>News, trends, tips, advice, comment and articles on topics relating to consumer, marketing and B2C public relations and communications ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/ConsumerBC_PR/901">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Corporate_PR/902"><B>Corporate PR</B></A></TD> <TR> <TR> <TD COLSPAN=2> <p>News, trends, tips, advice, comment and articles on topics relating to corporate public relations and communications. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Corporate_PR/902">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Corporate_Social_Responsibility/903"><B>Corporate Social Responsibility</B></A></TD> <TR> <TR> <TD COLSPAN=2> <p>News, trends, tips, advice, comment and articles relating to the use corporate social responsibility as a pr and communications strategy. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Corporate_Social_Responsibility/903">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Corporateexec_reputation/905"><B>Corporate/exec reputation</B></A></TD> <TR> <TR> <TD COLSPAN=2> <p>News, trends, tips, advice, comment and articles on topics relating to corporate, ceo and executive reputation ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Corporateexec_reputation/905">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Crisis_and_Issues/908"><B>Crisis and Issues</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Crisis_and_Issues/908">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Internal_Management_of_PR/909"><B>Internal Management of PR</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Internal_Management_of_PR/909">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Measurement_Research__Monitoring/910"><B>Measurement, Research & Monitoring</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Measurement_Research__Monitoring/910">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Media_Relations/911"><B>Media Relations</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Media_Relations/911">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Social_media_online__search/913"><B>Social media, online & search</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Social_media_online__search/913">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Case_StudiesExamples/914"><B>Case Studies/Examples</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Case_StudiesExamples/914">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Conference_Reportspresentations/915"><B>Conference Reports/presentations</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Conference_Reportspresentations/915">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Contributed_Articles____________/916"><B>Contributed Articles </B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Contributed_Articles____________/916">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Reportsresearchstudies/917"><B>Reports/research/studies</B></A></TD> <TR> <TR> <TD COLSPAN=2> ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Reportsresearchstudies/917">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Internal_Communication_in_the_Public_Sector__Sydney__October_/941"><B>Internal Communication in the Public Sector - Sydney, 28/29 October 2010</B></A></TD> <TR> <TR> <TD COLSPAN=2> Learn from the experts. A one-day forum with expert speakers followed by a workshop to cover all the challenges facing internal communciators within the public sector ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Internal_Communication_in_the_Public_Sector__Sydney__October_/941">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> <TR> <TD COLSPAN=2><A HREF="http://www.compad.com.au/cms/prinfluences/articles/Forum__Workshop_Internal_Communication_in_the_Public_Sector_Sydney__October_/944"><B>Forum & Workshop: Internal Communication in the Public Sector: Sydney 28/29 October 2010</B></A></TD> <TR> <TR> <TD COLSPAN=2> Learn best practice in public sector internal communication. Hear from experts at a one-day forum and attend a workshop. ...<A HREF="http://www.compad.com.au/cms/prinfluences/articles/Forum__Workshop_Internal_Communication_in_the_Public_Sector_Sydney__October_/944">more</a><BR></TD> </TR> <TR> <TD COLSPAN=2><BR></TD> </TR> </TABLE> </CENTER> </TR> </TABLE></CENTER> <P> <HR WIDTH="100%"></P> <hr> <a href="http://www.prinfluences.com" target="top">Contents</a> - <a href="http://www.prinfluences.com/subscribe.php">Subscribe</a> - <a href="http://www.compad.com.au/cms/prinfluences/articles/About_Us/415">About Us</a> - <a href="http://www.compad.com.au/cms/prinfluences/articles/Legal/416">Legal</a> - <a href="http://www.compad.com.au/cms/prinfluences/articles/Contact_Us/417">Contact Us</a> - <a href="http://www.prinfluences.com/home.php" target="mainFrame">Home</a> <br> <br> <hr> <a href="http://www.networkpr.com.au" target="_blank"><img src="http://www.prinfluences.com/images/network_logo.jpg" border="0"></a><br> <br> Copyright Network Communications (Australia) Pty Ltd<br> 12/210 Clarence Street, Sydney, NSW 2000 AUSTRALIA<br> P: +61 2 8268 2200 F: + 61 2 9267 9466<br> E: <a href="mailto:network.syd@networkpr.com.au">network.syd@networkpr.com.au</a> W: <a href="http://www.networkpr.com.au" target="_blank">www.networkpr.com.au</a> <p><span class="basetxt" align="center"><a href="http://www.prinfluences.com.au" target=_blank></a></div></p> <div align="center"> <p><a href="http://www.readysetweb.com.au" target=_blank><img src="http://www.compad.com.au/cms/cmsimages/compad_powered.gif" width="120" height="40" border="0"></a><BR><a href="http://www.readysetweb.com.au" target=_blank>Web site design <br>Sydney, Melbourne, Australia</a></p>