Public Relations Australia: Public relations company pr articles, pr tips

<body bgcolor="#FFFFFF" text="#000000"> <div id="content"> <div class="contentbox"> <table width="100%" border="0" cellspacing="0" cellpadding="5" summary=""> <tr> <td> <P>For text browser users. <H1><A href="home.php">Public Relations & Marketing News Australia: Public relations company pr articles, pr tips from PR Influences, Sydney</A></H1> <P> <P><A href="header.php">PR Influences Site navigation header</A> <P> <P><a href="#SEO PR & New Media">SEO PR & New Media. Australian articles, surveys, tips & research</a> <P><a href="#Managing Public Relations in Australia">Managing Public Relations in Australia</a> <P><a href="#PR Programs & Campaigns">PR Programs & Campaigns</a> <P><a href="#Corporate Communications & PR Australia">Corporate Communications & PR Australia</a> <P><a href="#Crisis & Issues Management, Sydney, Australia">Crisis & Issues Management, Sydney, Australia</a> <P><a href="#Public Relations Tips & Hints">Public Relations Tips & Hints</a> <P><a href="#Business to Business Marketing">Business to Business Marketing</a> <P><a href="#Media & Media Relations">Media & Media Relations</a> <P><a href="#Corporate Reputation & Research">Corporate Reputation & Research</a> <P><a href="#Measurement & Evaluation">Measurement & Evaluation</a> <P><a href="#PR Book Reviews">PR Book Reviews</a> <P><a href="#PR Opinion and Comment">PR Opinion and Comment</a> <P> <a name="SEO PR & New Media"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_SEO_PR__New_Media_Australian_articles_surveys_tips__research/748">SEO PR & New Media. Australian articles, surveys, tips & research</a></H2> <P><STRONG>Articles:</STRONG><BR> The Web is a media channel where marketers can get 'editorial' coverage. <BR> New Media:From Monologue to Dialogue: What’s all the fuss about Web 2.0? <BR> Communication Technology Terms - RSS, Blogs, Podcasts & more. <BR> Is your web site communicating what you want? <BR> New Media: Importance of blogs for marketers and communicators. <BR> PR & the Web: New strategies achieve higher rankings on search engines. <BR> The Web is a media channel where marketers can get 'editorial' coverage. <a name="Managing Public Relations in Australia"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_Managing_Public_Relations_in_Australia_Articles_surveys_tips_research/749">Managing Public Relations in Australia</a></H2> <P><STRONG>Articles:</STRONG><BR> How to hire a PR firm <BR> Internal communication departments: why communication effectiveness is often impeded <BR> Using specialist external PR. Can you afford to, or not? <BR> Debunking myths about PR: PR and advertising <BR> PR and advertising - it works well together <BR> PR and Brand Marketing: different perspectives, same goal <BR> PR & marketing: the implications from Al Ries’ book <BR> Public relations: 10 roles it can fulfil in marketing <BR> Credit to Telstra for its handling of a marketing crisis <P> <a name="PR Programs & Campaigns"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_Public_Relations_Programs__Campaigns_Articles_surveys_tips_research/750">PR Programs & Campaigns</a></H2> <P><STRONG>Articles:</STRONG><BR> Product attributes - the key to the whole campaign. <BR> Advertorials: why you should consider them. And how to make them work even better! <BR> Local vs international campaigns. <BR> Organising an event - some do’s and don’ts. <P> <a name="Corporate Communications & PR Australia"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_Corporate_Communications__PR_Australia_Articles_surveys_tips_research/751">Corporate Communications & PR Australia</a></H2> <P><STRONG>Articles:<BR></STRONG> Internal communication departments: 10 reasons why communication effectiveness is often impeded. <BR> ROI link between PR and corporate reputation established. <BR> Corporate reputation - what is it and how will my organisation benefit? <BR> Reality check time for corporate reputations. <BR> Five ways to make communication more effective in your organisation. <P> <a name="Crisis & Issues Management, Sydney, Australia"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_Crisis__Issues_Management_Articles_surveys_tips_research/752">Crisis & Issues Management, Sydney, Australia</a></H2> <P><STRONG>Articles:<BR></STRONG> Crisis management - where do I start?<BR> Crisis vs issues - what is the difference? <BR> Crisis management - 10 things that can save you <BR> How prepared are you for a crisis? <BR> A crisis management checklist <BR> Could your company cope with a crisis today? <a name="Public Relations Tips & Hints"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_Public_Relations_Tips__Hints_Articles_surveys_tips_research/753">Public Relations Tips & Hints</a></H2> <P><STRONG>Articles:<BR></STRONG> Media interviews - the top 5 tips <BR> Tips on writing media releases <BR> 10 Tips for Media Conference Success <BR> Selling public relations internally - top 5 tips <BR> Better business to business releases - 10 top tips <BR> Managing Public Relations: Tips for getting communications and yourself to the boardroom table <P> <a name="Business to Business Marketing"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_PR_Business_to_Business_Marketing_Articles_surveys_tips_research/754">Business to Business Marketing</a></H2> <P><STRONG>Articles:</STRONG><BR> How important is the name behind the brand? <BR> Market your company - not just your brand <BR> Debunking myths about PR: PR and advertising <BR> PR and Brand Marketing: different perspectives, same goal <BR> White Papers - now seen as a key tool for IT and business to business marketers <BR> Is your web site communicating what you want? <BR> Industrial and business to business marketing <BR> Business to business marketing: maximising credibility <BR> Public relations: 10 roles it can fulfil in marketing <BR> Consumer electronics - a rich area for PR to play a role <BR> Marketing: Rise of word-of-mouth marketing gives PR fresh impetus <a name="Media & Media Relations"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_PR_Media__Media_Relations_Articles_surveys_tips_research/755">Media & Media Relations</a></H2> <P><STRONG>Articles:</STRONG><BR> Media coverage: forget about the quantity - measure the quality <BR> Studies show media use of PR <BR> Australian organisations failing to utilise websites as a media tool <BR> Media Relations: Rate how equipped and proactive you are <BR> Tips on writing media releases <BR> Media Training: delivers many benefits <a name="Corporate Reputation & Research"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_PR_Corporate_Reputation_and_Research_Articles_surveys_tips_research/756">Corporate Reputation and Research</a></H2> <P><STRONG>Articles:</STRONG><BR> US Reputation Survey tells it how it is <BR> ROI link between PR and corporate reputation established <BR> Reality check time for corporate reputations <BR> A strong reputation is increasingly a PR responsibility <BR> Corporate Reputation: Media still an important foundation <a name="Measurement & Evaluation"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_PR_Measurement__Evaluation_Articles_surveys_tips_research/757">Measurement & Evaluation</a></H2> <P><STRONG>Articles:</STRONG><BR> Measuring PR success - AVEs rejected <BR> PRIA and advertising bodies reject the use of AVEs in measuring editorial success <BR> Media coverage: forget about the quantity - measure the quality <BR> Measuring PR: Outputs - the first essential step <BR> Measurement: Communication Dashboards <BR> New measurement techniques link sales directly to PR <a name="PR Book Reviews"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_PR_Book_Reviews_Articles_surveys_tips_research/758">PR Book Reviews</a></H2> <P><STRONG>Articles:</STRONG><BR> The fall of advertising and the rise of PR <BR> Book Review:Ethics in Public Relations: Responsible Advocacy <BR> BOOK REVIEW: Christmas Reading List <BR> Third party techniques exposed in new book <BR> New book explores importance of brand <P> <a name="PR Opinion and Comment"></a> <H2><A href="http://www.compad.com.au/cms/prinfluences/articles/BI_PR_Opinion_and_Comment_Articles_surveys_tips_research/759">PR Opinion and Comment</a></H2> <P> <STRONG>Articles:<BR></STRONG> Opinion: An uneasy alliance - media, PR, companies <BR> Crisis and Issues Management - three recent examples show its impact on perception and reputation <BR> Opinion: Current events show good & bad PR <P> <H2>Site Maps</H2> <P><a href="http://www.compad.com.au/cms/prinfluences/articles/Site_Map/736">Manual Site Map</a> </td> <td class="bodytext" valign="top"><center> </center></td> </tr> </table> </div> </div> </body>