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Comment: 10 year-old ‘Cluetrain Manifesto’ provides insights for communicators and marketers
Ten years after its initial release, the Cluetrain Manifesto's insights into the world of online marketing and communications are still relevant. Which of the manifesto's theses resonate most with you? ...more

Digital PR strategies: Using social media to influence online brand visibility and reputation

Integrated social media campaigns using public relations techniques to engage in web-based conversations can have a big influence on online brand visibility and reputation. Read on.. ...more


PR Strategy: Reaching consumers through targeting influentials
In this article we examine Influence - the traditional cornerstone of public relations. ...more

Media Relations: Why it’s become the most criticised aspect of public relations

Media relations is such a core component of public relations, that it’s surprising how much debate there is over how well or badly internal PR staff within organisations, or their PR agencies, handle it. ...more


What Others Say - Four Suspicions about Corporate Communications

In this post we discuss a recent article entitled Four Suspicions about Corporate Communications. Do any of these resonate with you? Read on to find out. ...more


Fresh Thinking

Catch up on the best of PR and Marketing from eWaste to H&R Block. ...more


Blog Watch
Interested in blogs but unsure where to start? Read on to find the best in marketing blogs. ...more

New Media Morsels
Do you need to stay ahead of the New Media and Digital trends? Then this regular column is made for you. ...more

Oops - PR and Marketing Mishaps
Take a look at the latest gaffs in PR and marketing and take note of what NOT to do. ...more

PR Influences PDF: June - July 2008
Download the latest PR Influences June - July pdf here. ...more

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'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common


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PR Influences now has a Facebook group and we encourage to join, share and participate.  ...more


4th Annual Strategic Communication Conference

The rise and popularity of social media and the need to ensure your message doesn't get lost in the crowd are now big issues for communicators. Interested? read more ...more